The Gemmologist’s Standard
They say all that glitters is not gold. As gemmologists, we know that better than anyone.
Evelyn Gold was born from a shared frustration within the heart of the jewellery industry. Founded by three female gemmologists and designers, we spent years looking through the loupe, seeing firsthand the "smoke and mirrors" of traditional retail—where plated metals are sold as luxury and markups reach ten times the cost of production.
We believe you deserve better. We believe that fine jewelry shouldn’t be a fleeting trend with an "expiry date," but a modern heirloom that grows in value alongside you.
From the Laboratory to Your Jewellery Box
Our approach is guided by science and driven by soul. Because we are trained gemmologists, we don’t just "source" materials; we interrogate them. From the structural integrity of our 14k and 18k solid gold to the refractive brilliance of our hand-selected gemstones, every Evelyn Gold piece has passed an expert’s test before it reaches your hands.
The New Gold Standard: Radical Transparency
We have stripped away the traditional "luxury tax." By operating as a Direct-to-Consumer studio, we apply a fair, transparent markup of only 2.5 to 3 times the cost of materials and labor. No middlemen. No Mayfair storefront overheads. Just the highest quality solid gold at its true value.
Our Vision for the Modern Woman
Evelyn Gold is for the woman who is tired of "disposable" jewellery. Our collections bridge the gap between timeless elegance and a contemporary, organic edge. Whether it’s our signature plain gold essentials or our limited-edition 'Gemmologist Edits' featuring natural, one-of-a-kind stones, we create for the woman who knows that true luxury is found in longevity.
